online community

online community

Designing Online Communities from Theory

2d ago
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(May 29, 2009) This talk focuses on ways to build members' commitment to online communities, based on theories of social identity and interpersonal bonds. It provides an overview of the relevant theory, describes results of 6 months of field research and examines different approaches to moderating the content in a group influence social identity and interpersonal bonds. Finally, it illustrates a number of design claims that translate the abstract principles from the social sciences into concrete design choices. Stanford University: http://www.stanford.edu/ Stanford Center for Professional Development: http://scpd.stanford.edu/ Stanford University Channel on YouTube: http://www.youtube.com/stanford