online community

online community

How NOT to act in online communities - #SookioPodcast

2w ago
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Description

Businesses are always trying to tap into online forums and other communities as a marketing outlet, with varying degrees of success. The line is a fine one to walk between bringing something to an interested audience and cynically exploiting an established community. The Sookoi panel explore how these places can be powerful tools to listen to what your real audience is actually saying about you, what kind of scope they cover, and how NOT to use forums to complement your brand. Sookio is a digital agency based in Cambridge, UK. We help our clients communicate with confidence through quality content for the web and social media. Founded in 2008, we work with clients in the UK and overseas to help them deliver their message with clarity through expert strategy, original content and bespoke training. Hear the full episode and download it free http://ow.ly/QbGZP Join our mailing list for a monthly blast of tips and tricks http://ow.ly/O0EXb Get in touch with Sookio http://ow.ly/O0zVG Find us on Facebook http://ow.ly/O0z70 Connect on LinkedIn http://ow.ly/O0yYN Follow us on Twitter http://ow.ly/O0F7T Host, Editor: Rory Stobo Panel: Sue Keogh, Deepa Mistry