old spice guy

old spice guy

Old Spice: 'Release the Man, Man' Campaign Analysis

4d ago
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'Release the Man, Man' Campaign Analysis by Lindsay Bott Tutor: Liz Buchanan The Aussie ad: http://www.youtube.com/watch?v=0tgiVLva38M The Original ad: http://www.youtube.com/watch?v=owGykVbfgUE References Baboushkin, T. (2013). Youtube Case Study: Old Spice. Retrieved from http://www.socialmediadelivered.com/2013/08/29/youtube-case-study-old-spice/ Baker, R. (2013). Ad News: Australia the 'manliest nation' as Old Spice guy jets in. Retrieved from http://www.adnews.com.au/adnews/australia-the-manliest-nation-as-old-spice-guy-jets-in Belch, G., Belch, M., Kerr, G. & Powell, I. (2012). Advertising: An Integrated Marketing Communication Perspective (2nd ed.). North Ryde, NSW: McGraw Hill Australia. Bloomberg. (2004). Business Week Magazine: Old Spice's Extreme Makeover. Retrieved from http://www.businessweek.com/stories/2004-10-31/old-spices-extreme-makeover Campaign Brief. (2013). The face of Old Spice Isaiah Mustafa set to head down under to launch iconic range in Australia. Retrieved from http://www.campaignbrief.com/2013/09/the-face-of-old-spice-isaiah-m.html Crowley, D. (2011). Quirk's Marketing Research Review, What Old Spice teaches us about brand repositioning. Retrieved from http://www.brandengineers.com/storage/positioning_tips/Quirks_28Mar2011_Brand_Engineers.pdf Elliot, G., Rundle-Thiele, S. & Waller, D. (2012). Marketing (2nd ed.). Milton, QLD: John Wiley & Sons Australia. Euromonitor International. (2013). Country Report: Men's Grooming in Australia. Retrieved from http://www.euromonitor.com/mens-grooming-in-australia/report Long, T. (2013). Smell like a man Australia -- Old Spice is back. Retrieved from http://eftm.com.au/2013/09/smell-like-a-man-australia-old-spice-is-back-12546 Marketing. (2013). The man your man could smell like is coming to Australia for local Old Spice relaunch. Retrieved from http://www.marketingmag.com.au/news/the-man-your-man-could-smell-like-is-coming-to-australia-for-local-old-spice-relaunch-44322/#.UmCzJpQpbqh Newman, A. (2009, August 16). Body Imagery to play on a New Insecurity: Deodorant Aesthetics. New York Times. Retrieved from http://www.nytimes.com/2009/08/17/business/media/17adco.html?_r=0 Procter & Gamble. (n.d.). History of Old Spice. Retrieved from http://oldspice.newshq.businesswire.com/about/history_timeline Sinclair, L. (2010, September 20). Old Spice manufacturer ignores s smellers' market. The Australia. Retrieved from http://www.theaustralian.com.au/media/old-spice-manufacturer-ignores-a-smellers-market/story-e6frg996-1225926412436