old spice guy

old spice guy

The Brand Your Brand Could Be Like: How Old Spice Went Viral

2d ago
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Believe it or not, there was a time before Old Spice Guy. Take a whiff of their previous campaigns, won't you? Read the story: http://www.fastcompany.com/3040106/the-brand-your-brand-could-be-like-how-old-spice-went-viral Follow us on Facebook: https://www.facebook.com/FastCompany Follow us on Twitter: https://twitter.com/FastCompany Follow us on Instagram: http://instagram.com/fastcompany [PHOTOS: ADVERTISING ARCHIVE/EVERETT COLLECTION (OLD SPICE AD); ADVERTISING ARCHIVE/EVERETT (OLD SPICE MAGAZINE AD); ADVERTISING ARCHIVE/EVERETT (AFTERSHAVE); ADVERTISING ARCHIVE/EVERETT (MAG ADVERT); ADVERTISING ARCHIVE/EVERETT (AFTERSHAVE FATHER’S DAY); ADVERTISING ARCHIVE/EVERETT (MAG ADVERT); MEDIABLITZIMAGES/ALAMY (WHITEWATER); STUDIOMODE/ALAMY (ORIGINAL ROLL ON); STUDIOMODE/ALAMY (AFTERSHAVE); BRINKBOX/ALAMY (DOVE DEODORANT); KRYS BAILEY/ALAMY (RADOX EASTERN SPIRIT); KRYS BAILEY/ALAMY (PALMOLIVE); IAN FRANCIS/ALAMY (ROSE AND MUSK); JOHN CROWE/ALAMY (OLAY); HELEN SESSIONS/ALAMY (MEN’S HAIR AND BODY); HELEN SESSIONS/ALAMY (LIQUID SOAP); CAROLYN JENKINS/ALAMY (DOVE); KEVIN WHEAL/ALAMY (DOVE BODY WASH); HELEN SESSIONS/ALAMY (BODY WASH); RAZORPIX/ALAMY (CUSSONS); PETER MACDIARMID/GETTY (TRAFALGAR)