obama for america

obama for america

Digital Campaigning: 2012 and Beyond

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On August 27, 2014, Director Frank Sesno moderated a discussion on how digital technology has changed the face of campaigning as we know it. We heard from Zac Moffat, the 2011 and 2012 Digital Director of Mitt Romney for President, and Michael Slaby, the 2012 Chief Integration and Innovation Officer for Obama for America. These digital campaign experts gave insights from their years in the trenches on how the web has reinvented how campaigns are run. Digital Campaiging: 2012 and Beyond was presented by the School of Media and Public Affairs and the Graduate School of Political Management Shenkman Seminar Series.