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NYU Master's in Marketing: Student Perspective

3d ago
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Hi, I'm a current student at NYU's Masters of Science in Integrated Marketing. Today I want to take you through a quick student's perspective of the program. This is ideal for those thinking about going back to school -- grad school style with an emphasis in marketing! And my apologies this isn't a high tech video -- I know I'm marketing professional -- but working full time with classes part time while in finals mode -- well this is what I can offer for now. First, let's take a look at the program. The main difference of this program and a MBA is that all of these grad level classes focus on marketing. It focuses marketing as a key element of business to support a company's overall growth. Since business strategy, growth and innovation is so well integrated into all of these classes -- students consider this degree to be the fast track to CMO! But a quick disclaimer that I'm not promising this and neither is NYU. A look at the curriculum -- everyone is required to take a list of core courses including Finance, campaign management, strategic planning, digital marketing and management. Now some of you might have some or none of this experience already but this is a great start to the program and important for our careers. After your core courses you get to pick from a variety of classes that are categorized into 3 concentrations: brand management, digital marketing or marketing analytics. Some of these classes overlap and it's great to have the option to emphasize on a concentration. And if you don't you want, it's ok -- you have time and professors to help you out. And the final semester of the course is capstone -- a full business plan that hopefully combines everything you've learned from previous classes. On to some pictures -- the NYU continuing ed school is in Midtown Manhattan on 42nd St between 5th and 6th avenue. Or for those of you not familiar with the city, it is between Grand Central Station and East of the famous Times Square. The location is convenient especially for those working and the building has a lot of resources for students such as a public lounge area for before and after class. And a place to buy snacks for those interning and working during the day -- get used to granola bars, coffee and some places for food. Onto the classrooms - well it's a classroom. There's not much to say except the core class will be about 30-40 students and concentration courses can be as few as 8 students. So all these classes are a great size to have student participation and great conversations. And here's just a snapshot of computer labs and libraries to use. As a NYU student you get to use all the NYU libraries. When it comes learning, learning in grad school is legit. Like I said classroom lectures discuss what's happening today. For example I follow a professor's twitter feed on what's happening and bring my point of view on some of these articles to classes. There are also guest speakers and events to learn from and also most student work -- they find this very useful because they can apply learnings right away, in the real life. My favorite part of the program is the network of professors and students. In New York, the student population is very diverse. People are motivated, well-connected -- they appreciate marketing, they are experienced and of course, we're smart. And you cannot forget that the program is in New York City. It is a huge advantage. It's the advertising capital of the world and offers endless opportunities in the professional space. Plus you can even enjoy the view of from the classroom. And that's what I call multi-tasking. So if you're ready go online, learn more and apply. And if you have any other questions, please reach out to the student board, visit our website nyumarketing.com and follow us on Twitter and Facebook. Thanks for watching and happy marketing days to you all.