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I am Mumbai (2014)

9h ago
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Hated. Not Ignored. When truth is spilled out on breakfast tables, every morning, unabashedly asking uncomfortable questions and raising a voice loud enough to be inappropriate for breakfast conversation, it does become unpalatable for a few. And a newspaper that believes in filling its pages with nothing but this stark naked truth, chooses to embrace the hatred that follows, almost with gratitude. Because if being hated by a few means change, it is better than being loved by everyone. As Mumbai Mirror would rather be effective than comfortable. TVC Credits: Creative agency- Taproot India Production house- Ram Deo Productions Creative Director- Abhinay Deo