new technologies

new technologies

"Boosting Viewer Engagement with Entertainment Metadata" Webinar - April 16, 2014

1h ago
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Description

With video content living on so many different platforms these days, the biggest challenge facing consumers is simply finding the content they want, when they want it. That's where media and entertainment metadata comes in. Done well, metadata can supercharge discovery and ensure that consumers find, engage—and purchase—the content that's most valuable and relevant to them. And that can have an impact on your bottom line. Join us for this comprehensive and complimentary webinar, hosted by CableFax, nScreen Media, and Rovi. You'll learn how to: • Leverage metadata to address entertainment industry challenges, such as loyalty and differentiation. • Stay informed on the constantly changing metadata provider landscape, including recent acquisitions. • Understand how "six degrees of discovery" helps to ensure your content finds its way to the right audience. • Create hyper-personalized results by combining metadata with sophisticated search and recommendation tools. • Exploit social media and new technologies like voice recognition to enhance discovery accuracy and effectiveness.