music industry

music industry

Randy Lennox On The Canadian Music Industry

6d ago
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In this clip from www.artistshousemusic.org - The Canadian Music Industry is made up somewhere in the 16-18% range of our own local repertoire—why we exist and why we're not just a branch distribution office of Universal United States. In our case, we are higher than that number, because we've made a concerted effort as Universal Music Canada to embrace two things. One is artist directly in disproportionately high signings in Canada, which I'll talk about in a moment. The second is we have, as Universal, embraced early and consistently the independent sector to do what we call distribution deals or enhanced distribution deals, which offer services from Universal Canada such as promotion, marketing, press, etc. to help our "little brothers," if you will, the independent sector, along.