mobile world congress

mobile world congress

Slush 2014 - AdColony: Taking Brands To Global Successes | Black Stage #slush14

18h ago
SOURCE  

Description

Slush 2014 | Black Stage | Tuesday 18.11.2014 Taking brands to global successes - Andrew French / General Manager EMEA at AdColony -- Andrew French - General Manager EMEA at AdColony Andrew French is AdColony’s GM of EMEA based out of London, England where he leads AdColony’s growing global business by providing support and strategic account management for top publishers and advertisers in the region. Prior to joining AdColony, Andrew was VP Client Services on the media team at Somo, one of the largest independent mobile solutions companies in the world, where he was responsible for all media revenue. Andrew was Somo’s second ever employee and built out the company’s international client list as head of sales, growing the business from zero to over forty clients including Audi, Burberry, Groupon, Zynga and Dominos Pizza in their first two years. While at Somo he also set up the Global Trading division to ensure clients received world-class performance from their media campaigns, working with over 250 partners to ensure the right media was selected for the right campaigns, all delivered using best-in-class tools and technology. Prior to Somo, Andrew was with mobile marketing company AdIQ where he helped brands take their first steps into mobile, building sites, SMS campaigns and some of the first ever apps across all sectors for clients such as including Sony Ericsson, The Army, LG and Barclays. Andrew is UK Advisory Board Director for the Mobile Marketing Association (MMA) and attended Loughborough University. He is a frequent speaker at mobile industry events such as Mobile World Congress, Cross Media, ICE, AdWeek and more. -- Slush is the focal point for startups and technology talent to meet with top-tier international investors, executives and media all around the world. The two-day event takes place every fall in the wintery Scandinavia amidst one the most dynamic tech ecosystems in the world. Organized by a large group of students, entrepreneurs and professional music festival organizers, Slush is one of the biggest startup events of the year with over 13,000 attendees. SUBSCRIBE: http://bit.ly/SubscribeSlush http://www.slush.org http://www.facebook.com/slushHQ http://www.twitter.com/slushHQ http://instagram.com/SlushHQ http://bit.ly/SlushGplus