medical device

medical device

How to Reach Today's Medical Device Customer

1w ago
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Description

The medical device industry has changed, and so has the buyer. Amy Castronova, President of Novatek Communications, and Michele Nichols, President of PLS Launch Solutions, discuss current challenges and how the right documentation, training, and marketing strategies can help medical device companies better reach their customers. 0:45 - The product launch environment for medical devices 1:35 - Common barriers to success 3:14 - Novatek's and Launch Solutions' roles 5:04 - What has the biggest impact on launch success Look for the blog series on Medical Device Product Launch throughout October. Novatek Communications: http://www.novakekcom.com PLS Launch Solutions: http://www.launchsolutions.com