marvel superhero

marvel superhero

ISC Marvel Heroes 2014

3d ago
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Description

The ISC MARVEL HEROES Promo advertises the jerseys of five NRL teams involved in a program which saw jersey brand, ISC Sport (ISC), collaborate with Marvel to create superhero themed jerseys worn by five teams in the NRL’s Round 21, coined the Marvel Round. With a very limited budget (under $50k) we put together 5 high-end looking promos/TVC’s that were set in an ‘abandoned warehouse’ that told the story of individual NRL players and the qualities of a MARVEL Superhero their team were allocated. We then compiled them into one ‘Program’ edit, which is the edit we are submitting. (The 5 individual clips can be found at www.brendanlasker.com/directing ) The promo was hugely successful and despite original intended use of only being distributed digitally, it was aired on FTA (Channel 9) and Foxtel + Fox Sports and went global via social media shared by the clubs, the NRL and MARVEL. Gaining international recognition, it was seen as a huge success for MARVEL, the NRL and jersey manufacturer, ISC Sport. We feel that the use of Superhero inspired Special Effects, high-end slick and polished production value and stirring audio track resulted in a promo/TVC in a style not seen before in the code of Rugby League targeting and attracting a new audience for both the NRL and the Comic Book world that far exceeded value for money on the investment made - Brendan Lasker, Director