major label

major label

How To Succeed In The Music Industry part 2

6h ago
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Subscribe to my newsletter: http://bit.ly/1M1Ma4l Hi, I’m going to reveal to you a great marketing and promotion plan which you can use – operating your own digital label and music publishing company. This method, if used properly and diligently, will put you in the same league as any company, international artist top commercial songwriter or producer, in the world. You may or may not be aware, that marketing and promotion is one of the most vital, critical and specialized areas in the entertainment industry. It really doesn’t matter whether you’re signed to a major label, an independent, a prestigious artist management company, or whether you’re the most talented artist ever to touch his lips on a microphone. Without an effective marketing and promotion team on your case – your chances of success, are about as likely as trying to hit the Moon with a stone. So what exactly does marketing and promotion actually generate? In short, people. Lots of people who will follow you – the artist you’re promoting, your label, music publishing house, or management company. You see, in the physical days – record companies – especially the big ones – threw heaps of money into expensive marketing and promotion campaigns to try and draw people towards their artists. Some were, and still are, I should say, extremely skilled at it – especially in radio and television. The problem for small and independent companies – was that marketing and promotion involved high cost and for many a risk that often put many especially small companies out of business. But then something quite magical happened – in a word, digital – and with it the whole music industry changed forever. One of the first things realized about digital, is that it actually thinks in numbers – large numbers. This becomes all the more exciting because these numbers can be trained not just on people, but highly targeted people, who will follow you and buy your products. At the most basic – it’s reckoned that each person on your fan base, is worth a dollar a month. Doesn’t sound much until you realize that your fan base numbers alone can quickly move up from 5,000 to over a million. Just a hundred thousand – would mean a hundred thousand a month! I hope you’re getting excited. It’s what digital does – yet curiously, I still believe much of the industry still haven’t woken up to the big D's full potential! The second bit of good news is, digital has annihilated overheads. That means, that what would have been unthinkable a few short years ago for most people on a low budget – is now a reality. This is just the beginning. There are all kinds of celebrities who use their list following to make powerful announcements of forthcoming events. There’s one Hollywood actor with a personal following of four million. Even his film company admit he has a better pr outlet than the film company. You can do your own digital marketing and promotion with your own record label and music publishing company network running globally on a shoestring. You can set yourself a target of one million people using digital in your own network. If you’re interested, or need help setting up, give me a call. Get your catalog up and moving and plan for Midem this summer! Have a great week! Your friend and mentor, Dennis R. Sinnott www.dennissinnott.com www.musicdomination.com