lyndon johnson

lyndon johnson

Lyndon Johnson delivers "the Johnson Treatment"

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President Lyndon Johnson was famous for using what's called "the Johnson Treatment," or a set of irresistible persuasion tactics. In this phone call on December 20, 1963, he talks with Representative Albert Thomas (D-Texas) about a clause forcing the President to publicly report to Congress on wheat sales to the Soviet Union and argues that it would resonate poorly with the American public. Listen in as he uses "the Johnson Treatment" to do so. (K6312.11) Learn more at: www.LBJLibrary.org.