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Law Firm Marketing Ideas | Attorney Marketing | Lawyer Marketing and Branding Tips

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http://enlightenedmarketingllc.com/law-firm-marketing-ideas Law Firm Marketing Ideas Free 30 Minute Consultation: (970) 218-6775 0:05 Law Firm Marketing Ideas 0:22 Lawyer Marketing 0:45 Attorney Marketing 0:59 Attorney SEO and Law Firm Marketing 1:17 Law Firm Search Engine Optimization If you have found this video you are a law firm, attorney, or paralegal looking to increase your business, leads, and profits with online marketing. Although the Law Firm Marketing niche is fairly competitive online, if you follow some simple guidelines you should be able to outrank your local competitors. Before we get into that, let us introduce ourselves. We are Jeremy Howie and Tom Merkey, the Co-Founders of Enlightened Marketing, LLC and we specialize in law firm marketing and SEO for lawyers. Our results speak for themselves, and have been life changing for some of our clients. Back to you and some marketing ideas for your law firm... We have come up with a way of organizing and making online marketing understandable to law firms and other similar business. We call it the 5 Pillars of Effective Online Marketing and have assisted dozens of business owners increase their leads, clients, profits, and grow their businesses online. Pillar #1 is Keyword Research/Website/SEO Keyword Research is foundational when it comes to ranking your website in Google and the other search engines. You must know what your potential clients are typing into the search engines to find you, otherwise you are wasting your advertising dollars. Your Website and other content should be well optimized for these keywords, which is what SEO or Search Engine Optimization is. Pillar #2 is Local Search Marketing In the Attorney and Law Firm niche in most cases your clients come from within a 50 - 100 mile radius of your physical address. You must properly set up your Google+ Local Listing (formerly know as Google Places for Business or Google Maps) to increase the chances of your potential clients finding you online. You must also set up and properly optimize your local search directories such as Yelp, Manta, Bing, Yahoo Local, Yellowpages, and some other directories specific to lawyers, attorneys, and law firms. Pillar #3 is Social Media Social Media is becoming more and more important and will only continue to do so. The social media sites/pages that we recommend in order of importance for optimal law firm marketing are Facebook, Google+, and LinkedIn. You can also add in Pinterest and Twitter. Social media signals/backlinks are becoming one of the most important factors in SEO. Pillar #4 is Video Marketing If you only take one thing away from this video it should be that it is crucial you implement video marketing. Prospects coming from a video are 6x more likely to purchase and are an informed prospect. Videos can also be up to 52 times easier to rank than websites and other content. YouTube is the second biggest search engine to Google, which is now its owner, and YT is bigger than all other search engines combined including Ask, Bing, Yahoo, etc. Some studies predict that by the end of 2015 90% of internet traffic will be video. Pillar #5 is Paid Advertising Paid Advertising is one of the quickest ways to cash when it comes to law firm marketing. Our favorite paid advertising methods for attorneys include Google PPC (Pay Per Click), Facebook PPC, and LinkedIn PPC. For best law firm marketing results set an advertising budget and make sure to properly test and adjust your ads for best ROI. If you follow these 5 Pillars and do them properly you will outrank your competition and grow your law firm or practice online. You should also consider press releases, mobile optimization, ratings and reviews, and reputation management. We hope you have received value and if you have please like this video, subscribe, and leave us a comment. For a Free 30 Minute Consultation specific to your law firm's marketing click on the link below: http://e...