kiss my ass

kiss my ass

ASTA "Kiss my Ass"

7mo ago
SOURCE  

Description

You may remember Asta Philpot. Born with a physical disability called arthrogryposis, he became something of a folk hero in England (with help from a 2007 BBC documentary) by advocating for the sexual rights of people with disabilities—even if it means paying for sex. Philpot appeared in an ad last year for Come4.org, a porn site devoted to charity, which sponsors the Asta Philpot Foundation. Now, the foundation itself—whose broader goal is to spread a message of positivity, happiness and empowerment to people with and without disabilities—has come out with its own two-minutes spot. And it's quite the defiant little musical, as an extremely diverse cast of characters urge viewers to look beyond their appearances—or (as they sing throughout) "kiss my ass." The Paris agency Being, which made the Come4.org spot, did this one, too. "All the protagonists of the film were volunteers eager to spread Asta Philpot's message of diversity, positivity and empowerment. They were cast for their differences, which they were willing to affirm proudly," the agency tells Adweek. The original score was composed by Ben Von Looy of the Flemish band Das Pop, with lyrics by Being. It sounds like a typical cool, Rat Pack crooner singing, but in the end it's revealed to be Philpot himself—another reminder not to make assumptions about appearances. For this campaign, Being used a young Director, Pierre Edelmann for his sense of photography and poetic way to express the sense of the ad. Is it preaching to the choir? Probably. Still, there are worse things in the world than celebrations of tolerance, even if the haters turn a deaf ear. Being France staff involved in this project: Alasdhair Macgregor-Hastie (Chief Creative Officer) and Thierry Buriez (Creative Director), the creative team Rémy Fournigault and Joris Vigouroux and the production teams from TBWA\Else led by Maxime Boiron.