jeff white

jeff white

Agencies In Offices Drinking Beer Ep 1 - Jeff White, Kula Partners

5d ago
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Convincing clients to pay you for one project can be hard enough let alone convincing them to pay you a set monthly retainer for a minimum of 12 months. And yet that's exactly what Kula Partners was able to achieve once they focused their agency's core service offering. I talked with Jeff White on a sunny Friday evening in his downtown office over some Propeller. His company Kula Partners, which he runs with Carman Pirie, has shown significant growth in just a little over one year. They grew their staff by 50% and work with clients from all over North America. Perhaps most significantly, 35% of their revenue is now recurring, an impressive feat considering most agencies of a similar size find it difficult to sell monthly retainers. The success may have something to do with the fact that Kula Partners was the first full service agency in Atlantic Canada to become Hubspot certified. Jeff and Carmen reinvented their agency from a general web design & online marketing agency to a specialized inbound marketing agency, using their partnership with Hubspot as the framework for the retainer they sell to clients. They still make websites, but it's part of a bigger picture - and vastly more measurable one at that - which seems to be resonating with their growing client base.