hang on

hang on

Chronicles of Cannes 2013 - Day Two: The Redux

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Day two dawned....and with it another migration back to the Palais. Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scaleable creativity. But for us the stand-out was game developer Jane McGonigal and her brilliant theory of using gaming to provoke positive emotions and increase connection. Watch our round up here.