haiku

haiku

Brand Haiku #4: Brands Influence. Brands Compel.

1d ago
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There are a total of fifty-seven brand haikus. Each one of the haikus is approximately sixty words. Taken individually, each haiku describes how to build and sustain a brand; how customers think, behave, and choose a brand. Considered collectively, the fifty-seven haikus convey the authority, competitive advantage, and value of owning a strong and favorable brand.   The Kindle version of Fifty-Seven is available at: http://www.amazon.com/dp/B010TSS3C4.  The PDF version of the book is available at: http://bensonbrandstrategy.com/     -------------------- Joseph Benson Benson Brand Strategy 508-628-0188 (o) 617-513-0290 (c) 508-302-0767 (f) bensonbrandstrategy@rcn.com http://www.bensonbrandstrategy.com/ www.linkedin.com/in/josephbensonbrandstrategy