frequency

frequency

Best of the Best CEO on growing appeal of supercar competitions

40m ago
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Founder and chief executive of Best of the Best (LON:BEST), William Hindmarch, explains how the supercar competition company has transformed since starting out in 2000. Known for its luxury sports car ‘raffles’ at UK airports and shopping centres, the CEO tells Proactive how the business is growing its online offering, BOTB.com, and addressing trust concerns. Hindmarch also explains how its competitions have become far more attractive to the wider consumer market, which has coincided with a much higher frequency of winners. “This year is about increasing our marketing spend and investing in mobile app technology,” he said.