fred perry

fred perry

Fred Perry Subculture films #2 : This Is A Modern World

1w ago



The second film in the series explores the Mod subculture that exploded onto the London scene in the late 1950's. While the Teddy Boys style harked back to the final ‘great days of empire,’ a new subculture was emerging in Britain – one that focused on the future and the modern. The Mods were all about style, pure style. The working class had never had so much money, and a focus on smart clothes and sharp accessories developed. Television meant you could find out what to wear, how to look and where to get it, and scooters allowed freedom to get to places. A Fred Perry short film, in collaboration with Don Letts.