food systems

food systems

Is the Food System Transparent?

1mo ago
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http://www.foodintegrity.org/research Today's consumers are asking more questions than ever about food and demanding more transparency, which our research shows is key to building trust. But what is transparency? Now we know. The 2013 Consumer Trust Research from The Center for Food Integrity measured it and has created the Seven Steps to Trust-Building Transparency road map for agriculture and food to build trust and overcome the "big food is bad" bias. View the 2013 consumer trust research webinars at www.foodintegrity.org/research/2013.