feature films

feature films

Brand Building Through Storytelling, SMWiBangalore 2016, Prahlad Kakar

5d ago
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Keynote - Prahlad Kakar at #SMWiBangalore 2016 ‘Use technology to tell the story better’ – said Prahlad Kakar in his keynote . Listen to his inspiring talk on storytelling. About Kakar: Prahlad Kakar started his career in advertising in 1973 in ASP Delhi. He then moved on to gain experience in feature films with his mentor and leading filmmaker Shyam Benegal . After assisting him on renowned features like “ Ankur”, “ Nishant” , “Manthan” and “Bhumika” between 1974 to 1977, he moved on to become an independent film director in the field of Advertising again. He is the Founder and Director of Genesis Film Production Pvt. Ltd., one of the leading production houses in India. Prahlad virtually invented a genre of television advertising in the years that followed. He has ruled the advertising world with his brand of irreverent humor, memorable brand building campaigns and has created Award winning commercials for the most reputed Corporates and agencies in India and the Asia Pacific region. “To tell a story in 30 secs in the most engaging way possible” remains Prahlad’s raison d’être for his continued passion for ad filmmaking, even 38 years later. Known as the “Ad guru” he has been instrumental in changing the face of advertising in our country bringing in the appropriate “regional Indianness” and values into an urban context through his films, creative workshops, articles and interviews. He has helped create memorable campaigns for brands like Pepsi “Yehi heh right choice baby! Aha” Gold spot “The zing thing”, Maggie “2 minutes?” Britannia “ting ting ti ting”, Limca “Zor ka Jhatka” and Maggi Sauces “Its different!”. About #SMWiBangalore : Globally, Social Media Week (SMW) is a leading news platform and worldwide conference that curates and shares the best ideas, innovations and insights into how social media and technology are changing business, society and culture around the globe. SMWi, hosted in multiple locations, provides community organizers around the world with the opportunity to host an independently organized event during one of the four editions of the SMW conference.