fast company

fast company

Sales Appointment & Lead Generation Secrets, Part 3

1d ago
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Get the free download of our complete lead-gen book, Lead Generation Authority, here: http://www.nevercoldcall.com/leadgen/ Sales Appointment & Lead Generation Secrets, Part 3: Frank Rumbauskas, New York Times best-selling author of Never Cold Call Again® and one of Fast Company's Top 30 Most Influential People explains why you need to build a lead-generation and appointment setting platform, and how to first define your ideal customer - your "customer avatar."