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DOROTHEE SCHUMACHER FALL/WINTER CAMPAIGN 2015

5d ago
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DOROTHEE SCHUMACHER FALL/WINTER CAMPAIGN 2015 The Face: The face of our fall/winter 2015 campaign is Kremi Otashliyska. A true cosmopolitan with Bulgarian roots, Kremi is at home all over the world, works for all noteworthy fashion magazines and models in the most important shows in the international fashion capitals. At our shoot in New York she imbued our fall/winter looks with her unique and unconventional personality – perfectly embodying the collection’s “right amount of wrong” spirit. The Photographer: Photography, film, painting – Yelena Yemchuk is a creative, visual multi-talent with whom we have been working for several seasons now. Her photographs are real and full of contrasts. Her excellent eye and the way she sees women harmonises perfectly with our own visions. At our campaign shoot, Yelena wonderfully captured the energy that Kremi brought to the fall/winter looks with her unconventional personality. The Location: Broome Street, Soho, New York: The location for the campaign is one of the city’s last still-intact artist lofts. Huge windows, beautiful aged high walls, wooden flooring and a tin ceiling provided a rough, contrasting backdrop for the collection, which expresses with subtlety, fun and confidence how women can constantly reinvent themselves.