ezra klein

ezra klein

Mediatwits #117: Personal Brand Journalism on the Rise as Vox Launches

1w ago
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Vox.com launched this week, the much talked-about explanatory news site headed up by former Washington Post columnist Ezra Klein. There's been a lot of anticipation around Vox.com's launch, and to many it seems like Vox is lodestar for a new kind of journalism that's largely influenced by a singular editorial vision. We've seen other journalists create new platforms around their personal brands, like Nate Silver, who relaunched FiveThirtyEight.com with the backing of ESPN last month, and Walt Mossberg and Kara Swisher, who left behind WSJ-owned AllThingsD for a new site Re/code. Vox is entering the already crowded data-driven news space, promising their readers news packaged with graphics and explainers to make the news more digestible. Joining the podcast this week are Re/code's co-founder Kara Swisher and veteran media and startup executive Alan Mutter, with regulars Elise Hu from NPR and Andrew Lih from American University, and host Mark Glaser from PBS MediaShift.