duke university

How Phil McKenzie Evolves Lean Startup Business Model Over Time

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In Chapter 9 of 18 in his 2013 Capture Your Flag interview, entrepreneur Phil McKenzie answers "How is Your Business Model Evolving as You Gain Experience?" In three years operating his global event series, McKenzie evolves his business from a vocational-based platform to a values-based platform. By honing business goals around core values - transparency, innovation, creativity, mindfulness - McKenzie and his team are better able to align operations and strategy to community and partner needs. Philip L. McKenzie is the Founder and Global Curator of Influencer Conference, a global content platform that brings together tastemakers in the arts, entrepreneurship, philanthropy and technology to discuss the current and future state of influencer culture. Prior to that, he was Managing Partner of influencer marketing agency FREE DMC and an equities trader at Goldman, Sachs & Co. He earned an MBA from Duke University and a BBA from Howard University. Capture Your Flag is a career documentary interview series that interviews 60 up and coming leaders annually to gather knowledge and share a Near Peer Learning experience its audience may use to better plan, pursue and achieve life and career aspirations. Discover more at http://www.captureyourflag.com/ Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag

duke university

How Phil McKenzie Evolves Lean Startup Business Model Over Time

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