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Brand Matters: What are the steps to creating world-class brands in the Middle East?

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In this episode of Brand Matters, Dan Vasconcelos breaks down the steps that Middle Eastern brands can take to raise their profile, embrace simplicity, and transition into global players. For more insights that inspire, check out our blog: http://www.siegelgale.com/views Siegel+Gale is a global strategic branding firm based in New York, Los Angeles, San Francisco, London, Dubai, and Beijing: http://www.siegelgale.com