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How social technology changes the way we do business | London Business School

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Costas Markides, Professor of Strategy and Entrepreneurship talks about how social technology is changing the way we do business. Costas explains how new technology is changing us in fundamental ways. He suggests that more people are more culturally aware due to social technology and therefore more informed with making purchases; taking recommendation from strangers rather than our family and friends. For more information visit the website: http://www.london.edu/programmes/executiveeducation/cmkp/programmedetails.html Subscribe to more videos from London Business School http://bit.ly/lbsyoutube