business development

business development

LMA January 2015 - The Marriage of Events and Business Development

1w ago
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Description

All event planners have heard at one time or another, “Wow, your job must be so much fun, getting to plan parties all the time!” This perception could not be further from the truth. While certain aspects of event planning can be “fun” there is a lot more that goes into planning an event. Professional corporate and legal event planners work with their business development counterparts to help further the marketing efforts of their attorneys, practice groups, legal departments, and firms as a whole. Often both business developers and event planners find themselves wearing many hats during the planning process. This discussion will focus on best practices for partnering with your event planner or business developer, and how to get the most out of your relationship, with an aim to provide top-level service and achieve the ultimate development goals of your program. Please join us for an interactive panel discussion featuring: Mary F. Brightman, Director of Meetings and Events, Saul Ewing LLP Amy Galie, Assistant Marketing Manager, Fox Rothschild LLP Andrea Malone, Marketing and Business Development Manager, White and Williams LLP The Legal Facilities.pngSponsored by: The Legal Facilities - Powered by American