bmw 3

bmw 3

2016 BMW 3‑Series LCI Saloon and Touring (UK‑Spec)

1d ago
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2016 BMW 3‑Series LCI Saloon and Touring (UK‑Spec) When an industry segment is named after one car, the domination of that car is evident. Over the past 40 years, ‘the 3 Series segment’, as it has become known, clearly defines the dimensions and performance of the smaller executive car class. The model range was launched 40 years ago to replace the already legendary BMW 02, and has now just had an extensive update as part of the planned life cycle of what is now the sixth generation. Today, as in 1975, purchasing a BMW 3 Series represents an expression of joy in sporty, agile handling, enthusiasm for innovative technology and appreciation of premium quality. First unveiled at the 1975 International Motor Show (IAA) in Frankfurt, the BMW 3 Series has since developed into both the brand’s most successful model range and an international bestseller. And that makes the 3 Series a highly effective global ambassador for BMW’s core attributes. Its history is testament to the advances achieved by the German carmaker in the areas of sporting ability, efficiency, safety, comfort and connectivity, as well as to the development of BMW design. Again and again, the introduction of trailblazing technological innovations in the BMW 3 Series has also broken new ground in the mid-size class in general. Moreover, for four decades now the BMW 3 Series has led the way with new vehicle concepts that have expanded the brand’s model line-up and injected fresh ideas into the segment as a whole. The underlying character of the BMW 3 Series endures from generation to generation, complemented by the addition of new technological advances. Its design has likewise been shaped by a characteristic BMW sense of continuity and evolution. Indeed, throughout the model range’s history, its striking front end with twin circular headlights and familiar BMW kidney grille, the dynamic lines of the car’s flanks and the powerful rear end have always been quick to catch the eye. As for the interior, the unmistakable driver-focused cockpit design already established itself as a key element in the first model generation. The 3 Series’ exceptional run of victories in race competition has also contributed to the car’s status as a byword for sports performance. From the success notched up by the original BMW M3 which came in the second generation, E30 series, its enviable record has continued all the way to victory in the German Touring Car Masters (DTM) race series in 2014. The first generation of the mid-size sedan delighted customers with a level of sporty handling never before offered in this segment, while also impressing with its super-economical engines. Thanks to the performance and sporty, commanding character of those engines, the transfer of power to the rear wheels and the efficiency with which the resultant driving pleasure is conjured up, the BMW 3 Series continues to rise above its rivals to this day. In 1977, two years after the launch of the new model range, the BMW 3 Series became the first car in its class to be available with six-cylinder engines. Further innovations were to follow, including revolutionary injection and engine management systems, ultra-sporty diesel engines and weight minimisation through the use of aluminium and magnesium. Today, the new generation of BMW Group engines in the BMW 3 Series lies at the heart of BMW Efficient Dynamics. The continued improvement in engine performance and driving attributes, coupled with reductions in fuel consumption and emissions, has been a decisive factor in securing the pioneering status of the BMW 3 Series. Powerful engines and the transfer of power to the rear wheels have been combined with finely balanced weight distribution and advanced chassis construction from day one of the BMW 3 Series. Back in 1975, drivers of a BMW 3 Series were already guaranteed handling that was sportier than any of its rivals and assured in any situation, thanks to technically sophisticated suspension, extremely p...