big picture science

big picture science

Science Channel Promo for "Are We Alone?" Week

6d ago
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Description

When selected to help Science Channel promote its week-long, fan-favorite “Are We Alone?” programming block, 2C Creative faced an interesting challenge: how to find a fresh, playful approach without discounting the science behind the search. Answer? We combined humor, 3D artistry and a punchy, fast-paced voiceover that has a little fun with the aliens. “Laugh it up, ET!” To accomplish what was a truly ambitious project in a short time period, we had to find the right kind of elements to tell the story. Creative Director Brian Eloe started by tapping writer/producer Jim McNulty to write a campy, swagger-filled script that set the tone for the primary 30-second spot. The concept was then brought to life under the design direction of Luis Martinez, who integrated a host of special effects in rigging and animating the spot’s 3D characters—an astronaut and two aliens, one of which was covered in fur. Visual techniques involved rigid body dynamics, fluid simulations, particle simulations and hair dynamics, and among the tools used were Cinema 4D, Turbulence FD, After Effects, Photoshop, Illustrator, Trapcode Particular, Optical Flares and Element 3D. In the end, we delivered 30- and 15-second versions of the spot, as well as in-programming message, lower third tune-in and custom animated bug. Science Channel’s “Are We Alone?” week airs March 2-6, 2015. Project Credits: Science Channel Supervising Producer – Matt Laster Marketing Project Manager – Darci Dunnagan Media Director – Shellie Marshall Senior Account Executive – Stephanie Reedy 2C Chief Creative Officer – Chris Sloan Creative Director – Brian Eloe Design Director – Luis Martinez 3D Artist – Dmitri Zavyazkin Collaborators Senior Writer/Producer – Jim McNulty Sound Design & Audio Mixer – Cesar Haliwa