Man About Asia – What Is Asia Anyway?

14h ago



In the first episode of YouTube series 'Man About Asia', Lowe Profero CEO and chair of the Marketing Society southeast Asia, Wayne Arnold, explores key challenges and opportunities facing marketing industry professionals in the Asia region. #manaboutasia Episode one, ‘What Is Asia Anyway’ breaks the vast and complex region in to chunks, giving an overview of the scale and diversity of the Asian markets. In the episode Arnold says, “Possibly the most important question you need to ask yourself is where do you base your business and your people, and it's amazing how many people get this wrong”. The four minute episode presents some basic coordinates for those wishing to decide where to invest in order to see the biggest returns.