architecture

architecture

Full show - MCM x Christopher Raeburn / 360° Weather installation for London Collections Men

5h ago
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Description

Commissioned by travel luxury brand MCM for their Spring-Summer 17 capsule collection with Christopher Ræburn, Universal Everything designed an immersive presentation streamed worldwide to an audience of 40 million The multi-sensory immersive installation was created through the unique combination of radial architecture, large scale video, atmospheric lighting design and using the inventive screen format hologauze, a super-fine projection material that creates a holographic illusion. A driving soundtrack was created in collaboration with electronic duo, Raime The Made To Move capsule is designed as a trans-seasonal, unisex collection for the global nomad to mix and match The 9-minute 8K video immerses models and attendees in an uplifting journey through pop-digital weather systems. Inspired by the organic behaviours in nature and powered by mathematics, the video presents abstract graphic rain, clouds and wind as it traverses the varied terrain of the global nomad Creative Directors: Mike Hughes, Matt Pyke Animation Direction: Chris Perry, Maxim Zhestkov Animation: Glassworks Lighting and Stage Design: Chris Davenport, Christopher Pearson Audio Soundtrack: RAIME Audio Supervision and Venue Mix: Simon Pyke / Freefarm Executive Producer: Norra Abdul-Rahim Senior Producer: Greg Povey Show Producer: Ulla Winkler / Action Time Vision Commissioned by MCM