advertising campaigns

advertising campaigns

CXPA Customer Spark Presentation: Tyler Reeves

1w ago
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Description

Case Study: Interstate Batteries Tyler Reeves, President and General Manager, National Accounts In it for the long run… As Warren Buffett once stated, “It takes 20 years to build a reputation…and 5 minutes to ruin it.” Building consumer intimacy is a journey that starts deep within the soul of a company. Short-term advertising campaigns may drive temporal growth, but building life-time loyalty requires that companies have a more significant vantage point. Tyler Reeves, President of Interstate Batteries National Accounts, shares how Interstate is leveraging its purpose and values to better serve its current and future customers. Interstate is still learning on this journey, but committed to becoming better every day as we strive to be 1st Choice in the communities we serve.