advertising campaigns

advertising campaigns

Clean Ads I/O Digital Advertising Conference – 2015 Highlights Video

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http://Cleanads.io - How can the advertising industry make digital advertising cleaner, faster and better? More than 400 ad tech insiders attended AdExchanger’s inaugural Clean Ads I/O conference in New York on June 3, 2015 to discuss issues like ad fraud, viewability, transparency and ad blocking. What did they say? Get a glimpse in this highlights video. Now an annual event, the Clean Ads I/O conference focuses on actionable solutions to the challenges of data-driven advertising, exploring new approaches to ensure that advertising campaigns are running cleanly, safely and being seen by actual people. Held in New York in Q2, information on this year’s conference is available at http://cleanads.io This short video just shows a few highlights of the 2015 Clean Ads I/O digital advertising conference. You can see complete recordings of the conference on AdExchanger’s YouTube channel, in the Clean Ads playlist. Featured topics and speakers include: The FTC on the Marketer’s Evolving Conversation with Consumers -Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer Protection, Federal Trade Commission How Programmatic Creates New Opportunities for Ad Fraud -AdExchanger Research The Brand’s Best Practices in Fighting Ad Fraud Every Day - Ron Amram, Senior Media Director, Marketing, HEINEKEN USA Ad Fraud: Beyond Botnets -Jason Shaw, Director of Data Science, Integral Ad Science   Viewability: Setting The Right Standards -John Montgomery, COO North America, GroupM Interaction -Daniel Slotwiner, Director of Advertising Research, Facebook -Howard Shimmel, Chief Research Officer, Turner Broadcasting System, Inc. Viewability and Fraud Measurement: Putting Marketers in Control -Dennis Buchheim, VP of Product Management, Yahoo Transparency Across The Industries Of Advertising - Nancy Hill, President and CEO, 4A’s - Bob Liodice, President and Chief Executive Officer, Association of National Advertisers (ANA) - Mike Zaneis, EVP & General Counsel, Interactive Advertising Bureau (IAB) ‎ Ads Are Only As Clean As The Data That Powers And Measures Them - Edward See, Principal, Deloitte Consulting Innovation Outlook - Wayne Gattinella, CEO & President, DoubleVerify How Data Science & Technology Can Help Fight Ad Fraud - Douglas de Jager, Engineering Lead and Manager, Google Ad Traffic Quality, Google -John Nitti, Chief Investment Officer, ZenithOptimedia – Worldwide - Michael Tiffany, Co-Founder and CEO, White Ops How “Clean” Do Consumers Find Your Advertising? - Fatemeh Khatibloo, Principal Analyst, Forrester Happy viewing!