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Tags
- a line
- advertising
- autoimmune disease
- call to action
- education
- executive producer
- fashion
- higher level
- in style
- lifestyle brand
- living the life
- lupus foundation of america
- raise awareness
- sensitive skin
- show the world
- survivor
- the catalyst
- the opportunity
- the united states
- united states
- who you are
- with you in mind
- you are beautiful
Description
#PutOnPurple with #IamOpua & #ELLEvateNOW, and #KissLupusGoodbye http://www.opua.com http://www.ellevatenow.com ELLEvate NOW!™ Collection available exclusively at http://www.opua.com/shop/lips/lip-buffer-lip-treatment.html Pre-order your exclusive "Love My Lips" tee and "Kiss Lupus Goodbye" in style! Available for a limited time, so order today at http://www.teespring.com/lovemylips. A portion of the proceeds will be donated to benefit the global plan to put an end to Lupus. The first ever Beauty/Cosmetic Commercial supporting Lupus Awareness! Campaign Name: POP! For Lupus Awareness Beauty Campaign Campaign Slogan: Kiss Lupus Goodbye Campaign Goal: Awareness, Information, Education & Research Support Campaign Call to Action: Let's talk about Lupus! Campaign Affirmation: Lupus is a cruel ugly disease, but YOU are BEAUTIFUL! OPUA (Of Pure Unique Attraction) is a fashionable, vibrant cosmetic solution for the woman with sensitive skin. From the phenomenal everyday woman to the fashionista and beauty maven, OPUA is designed specifically with YOU in mind. All OPUA products are infused with lavender aromatherapy and skin protectants for a lifelong healthy, effortless and radiant glow, without compromising your sense of style! I Am Of Pure Unique Attraction! I Am OPUA! ELLEvate NOW!™ is a progressive lifestyle brand, that promotes an elevated life, and empowers women to overcome obstacles that prevents them from living the life of their dreams. Highlighting a higher level of awareness, and sharing a distinct way of thinking in every area of life, ELLEvate NOW!™ is designed to help you elevate in every area of your life no matter who you are! Live your best life now with ELLEvate NOW!™ The OPUA & ELLEvate NOW!™ Partnership: OPUA Luxury Cosmetics │ ELLEvate NOW!™ Collection ELLEvate NOW!™ is the backbone for OPUA's Lupus fund. The fund was developed to support people who are living with LUPUS worldwide, as well as donating funds to communities that offer services to raise awareness, and garner support through educational programs and services. The ELLEvate NOW!™ (EN) collection is a line of lipsticks and other cosmetics from which a portion of the proceeds will be donated through the OPUA Lupus Fund, to support those living with LUPUS globally. This collection sets OPUA Luxury Cosmetics apart from its peers, solidifying the brand as a trailblazer in the beauty industry and the lupus community. Funding goes towards innovative awareness projects, educational & support programs, and research that also helps to assist those living with and fighting LUPUS, a debilitating autoimmune disease which affects 1.5 million people in the United States, and more than 5 million people worldwide. The "POP (Put On Purple) for Lupus!" beauty campaign, founded by Elle Jones in 2013, was inspired by the Lupus Foundation of America's POP (Put On Purple) for Lupus Campaign. Elle's passion and desire to raise lupus awareness in innovative ways, coupled with her love of beauty & fashion, was the catalyst for the launch of the ELLEvate NOW!™ Collection. The ELLEvate Now! Collection is inspired by the passionate makeup maven and 13+ year lupus survivor, with hopes to encourage others through sharing her compelling, personal story of survival and victory. The limited edition Lavender Kiss lipstick is one of Elle Jones' favorites--it allows you the opportunity to connect with a global cause to help women, men and children living with and affected by Lupus. Elle serves as the national spokesperson for OPUA. Join Elle and OPUA, along with women all over the world, and POP (Put On Purple) For Lupus Awareness and show the world YOUR Pure Unique Attraction! Let's Talk & Kiss Lupus Goodbye! Commercial Credits: Writer: Elle Jones Director: Elle Jones Executive Producer: Elle Jones Executive Producer: Marvin Miller Production Assistant: Aja Howse Voiceover: Elle Jones and Aja Howse Models: Lupus Survivors The POP (Put On P...
