60 minutes

60 minutes

Ross Webster, The Weather Channel, speaks to SMG at Advertising Week Europe 2014.

3m ago
SOURCE  

Description

Ross Webster from The Weather Channel describes how the brand creates quality content to keep consumers engaged. Webster describes how The Weather Channel aims to keep consumers on its website after they have checked the weather forecast. A variety of video content is utilised to retain the site audience, he explains, this content ranges from six seconds to 60 minutes. He describes how the brand is moving into much more effective advertising on mobile by creating content that the consumer will want to receive.