2012 elections

2012 elections

Rich Data Summit: George Mathew (Alteryx) –

3mo ago
SOURCE  

Description

The 2012 Elections were a turning point for Analytic Enrichment. Never before as so much behavioral data been enriched with demographic and vote preference data to create a richer customer analytic profile for targeting. The Left stole the election through better profiling and targeting. In 2016, the Right has learned their lesson and is coming back in spades. Listen to the talk to hear more about the Analytic Enrichment process for 2016 Elections and several other use-cases. About the speaker: George K. Mathew is president and Chief Operating Officer of Alteryx, where he oversees marketing, products, and strategy for the company. George joined Alteryx, bringing over 16 years of executive leadership experience in enterprise technology, software-as-a-service, and ecommerce. Most recently, George was the group vice-president & general manager for Business Intelligence (BI) at SAP BusinessObjects, the fastest growing business in SAP's diverse portfolio. He holds a Bachelor of Science in Neurobiology from Cornell University and a Masters in Business Administration from Duke University, where he was a Fuqua Scholar.