The Road to Rio

21h ago
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Art&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August

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Art&Graft, in collaboration with The National Lottery, ITN Productions, ITV Creative and ITV AdVentures, have directed, designed and produced a campaign to showcase The National Lottery and ITV’s support of Team GB at the Rio 2016 Olympic Games in August. Comprising of a set of animated commercials, promos, POS and OOH collateral the campaign aims to inspire and represent the ‘togetherness’ that each Olympic Games brings to the nation; that we’re all joined together as we get behind our athletes. The first film 'The Road to Rio', focuses on the story of Camelot being a key funder of Team GB; supporting over 1,300 athletes on their Roads to Rio, allowing them to train full time and have the best coaching, facilities and medical support in the world. Read More — http://artandgraft.com/portfolio/road-to-rio Credits: Client The National Lottery / ITV Art&Graft Creative Director — Mike Moloney Head of Animation — Clement Bolla Head of 3D — Martin Salfity Art Director — Stephen Middleton Producer — Tom Bromwich Illustration — Colin Bigelow, Clement Bolla, Stephen Middleton, Guitty Mojabi, Jim Wheeler Character Animation — Clement Bolla, Ricardo David, Ellie Dupont, Sunil Kumar, Florian Mounie, Vincent Techer Animation — Clement Bolla, Nicolas Canticus, Joe Maker, Stephen Middleton, Sam Munnings, Martin Salfity, Jim Wheeler Print Artworker — Stephen Everett Music — Nothing But Love by James, BMG Rights Management Sound Design — Grand Central Studios ITN Productions Executive Producer — Jemma Cassey Campaign Producer — Jennifer Collins ITV Executive Creative Director — Tony Pipes Creative Director — Anton Ezer Campaign Manager — Heena Jivan Marketing Manager — Natasha Reddy